Beth Holland

Food for thought…


8th Grade Marketing Campaign

Now that you know about your people, how could you market them? Your goal is to create a marketing campaign, based on the personal brand around this individual, so that you can convince companies choose them in order to market their products. (For example, Martha Stewart’s brand is used to sell home goods for Macy’s because Martha Stewart is famous for her cooking and decorating.) In order to do this, you need to work through the following questions. Create a Keynote file for your group and have at least one slide per question to help explain your answers.

  1. What are the marketable attributes of this person? How are you going to you “sell” your person? (ExampleMartha Stewart is really good at cooking, baking, and making home decorations. She has a reputation for making extravagant things from everyday items, and is known for having everything look perfect.)
  2. Who are you marketing to? In other words, who is your audience? Based on the attributes that you have described, who would be interested in using your person to further market their products. (Example: It makes sense to market Martha Stewart to a company that sells baking or home products, and to use her in order to appeal to women looking for home goods. It would not make sense to use her to market pickup trucks for Chevy – a brand product that primarily targets working men such as farmers or construction workers.)
  3. Why would you use your person to market a particular type of product? (Example: Martha Stewart is the best person to use to market a new line of cookware products because she is famous for baking. People looking to purchase these products would be interested in anything supported by Martha Stewart because she is famous for being extravagant, creative, and meticulous.)
  4. How are you going to get the word out about your person? Through which media channels? TV, movies, newspaper, magazine, social media, radio? Identify which channels would be most effective given what you have already discovered about your person as well as what you think may be a viable solution. (Example: Martha Stewart may go on the Today Show to promote her new line of baking pans for Target. However, she would not appear on MTV Cribs.) Just to give you an idea, the diagram below shows all of the digital media points through which a company, person, or product could be represented.


8th Grade Investigation

To complete the project, you are going to work in teams. Imagine that you are a marketing firm charged with building a brand for this person. In order to do that, you need to research your assigned individual and find out as much as you can about their history:

  • Birthday/ Age
  • Family/ Relationship Status
  • Where the person grew up
  • Where the person lives now
  • Education
  • Occupation
  • Employment History
  • Likes/Dislikes
  • Hobbies
  • Awards/Publications/Honors
  • Areas of Interest or related groups
  • Contact Info (email/phone/address/screen names)

You can use any online resource that you feel would be most beneficial. HINT: use the information that you find to further refine your search.

8B
Clare Dooley Evans (look for Clare Dooley and Clare Evans), RI
Amelia
Sam
Carly
Liam

Jennifer (Jen) R. Milner, Salt Lake City
Jake
Serena
Stephanie
Tory

Brendan P. Leonard, Denver
Zach
Kevin
Merrill
Luc

8C

Clare Dooley Evans (look for Clare Dooley and Clare Evans), RI
Reed
Lucy
Alexis
Taelor

Brendan P. Leonard, Denver
Marquise
Macie
Harry
Stephen
Hugo

Jennifer (Jen) R. Milner, Salt Lake City
Wil
Chloe
Peter
Brendan


8th Grade Language Projects

For the next few weeks, French and Spanish students will be working on two separate projects. We are all going to need to work together to help each other pull this off successfully.

French Project – Dictée

Mrs. Cardullo has prepared several dictées for you to complete. The first one will be due at the end of the second class this week (8B on Wednesday and 8C on Thursday). You will complete three dictées before Wednesday, November 10th. Here’s how this is going to work.

  • When you first receive your dictée, quietly read over it a few times. Make sure that you can read it from start to finish without stopping.
  • Complete a few practice reads into GarageBand so that you can hear yourself. Make sure that you have correct pronunciation and inflection.
  • Create a good recording of yourself reading the entire dictée from start to finish into GarageBand and then export the final version into the French Dictation folder inside of 2011.

How to work with GarageBand

  1. Open GarageBand
  2. Create a new Podcast file and call it Name-Dictee1 (ex: Susie-Dictee1) into your GarageBand folder. Do not forget the number 1 in your file name. In the end, you will have 3 separate files for your 3 dictations.
  3. Click in either the Male or Female track, and start recording. You may record as many times as you like within the given time period; however, you may NOT edit your tracks.
  4. When you are done, you need to export the file out. To do this, go to Share>Export Podcast to Disk. You want AAC Encoder and Spoken Podcast chosen as your options. (See Image Below For Details)
  5. Make sure that the exported file goes into the French Dictation folder inside of 2011.

Garageband Screencast

Spanish Project

Mrs. Ashby has assigned you a Spanish speaking country. Your job is to create a print advertising campaign to boost tourism and encourage visitors. You will do this by designing 4 print advertisements (like ones that would appear in a magazine) and the pitching your campaign to the class. These ads should represent the best of your country and also work together to communicate a central idea or theme. For example, take a look at the Idaho Adventures in Living campaign.

The final project is due on Wednesday, November 10th. However, there are some interim due dates as well. We will complete this project in a few phases.

Phase 1 – Research, Due on Wednesday (10/20) for 8B and Thursday (10/21) for 8C

To get started, you will create a Top 10 list of attractions in your country, and write the information on the provided worksheet. You may ONLY use the following sites. To take your notes, we are going to ask that you not be logged into your computer.

  • Use Lonely Planet and Answers as starting points. Then, go to Google and search for your country’s official tourism site.
    • HINT: search for “Chile toursim” or “Argentina tourism” and it will be one of the first sites to pop up.
  • Take 15 minutes to go through the websites and see what you find. Then, type in your 8-10 headline names. You may use the computer to get the spelling correct. Log off of your computer and write information in the bulleted areas.

This information will be turned in to Mrs. Ashby. She will provide feedback to help you choose the 4 specific items that you are going to incorporate into your advertising campaign.

Phase 2 – Gather Resources, Due on Wednesday (10/27) for 8B and Thursday (10/28) for 8C

You will have this week to polish off your research and to gather your images. At the end of the week, you will submit a concept board. This will be a single piece of paper with your 4 key images, a statement of your central idea, and your 4 tag lines. We will discuss this as we get closer to the due date. This should be turned into the Spanish Advertisement folder inside of 2011 and named Name-Concept (ex: Cindy-Concept).

Phase 3 – Final Production, Due Wednesday (11/10) for everyone

Using Pages, you will lay out your final advertisements and print them. Each add needs to contain the following elements:

  • Imagery – a central image to illustrate what you are advertising.
  • Tag line – a brief statement to get the attention of your audience
  • Copy – a small, short, paragraph to provide additional details
  • Call to Action – a single line telling your audience what they should do after viewing the ad (go to a website, call a phone number, book a ticket, etc)
  • Image Credit – because we are NOT posting these to the web, you do not need to worry about copyright infringement. However, you do need to give a tiny photo credit that includes something like Photo Credit: John Doe.

You will also need to turn in the final Pages file to the Spanish Advertisement folder inside of 2011. Itshould be named Name-Country-Ad (ex: Billy-CostaRica-Ad). You will have 4 pages in this single file with one ad per page. Do NOT use a poster template. You should come up with your own design.


8th Grade Book Trailer – Final Project Requirements

For your trailer to be complete and turned in, you must have the following items in the Book Trailer folder inside of 2011>English>Book Trailers.

  • Your storyboard file
  • A bibliography file with all of your image and audio credits it should be called Name-BookTrailerDocumentation (ex: Susie-BookTrailerDocumentation)
  • Your final video. It should be exported as a medium m4v file and called Name-Title (ex: Billy-HarryPotter.m4v). (Click here for a tutorial on how to do this.)
    • Your final video MUST have closing credits which lists all of your image and audio credits, in order of appearance.
    • Make sure you create your project as Wide Screen

Here is a list of video tutorials that will help you finish creating your project. If you have a question, please raise your hand. I am happy to teach any of these items if you do not understand the video. If you have never used iMovie and would like more instruction, just ask.

Intro to iMovie

This video will show you how to start your project and will give an overview of the features of iMovie.
http://www.screentoaster.com/swf/STPlayer.swf

Working with Images

To create your trailer, you will add images in the order that you specify with your storyboard. Here’s how, as well as some interesting things that you can do with them.
http://www.screentoaster.com/swf/STPlayer.swf

Adding Captions and Titles

Once your images are in place, you can add your captions as well as other text.
http://www.screentoaster.com/swf/STPlayer.swf

Transitions and Audio

Once you have everything in place, here are some things that you could do to further enhance your project.
http://www.screentoaster.com/swf/STPlayer.swf

How to find music on Jamendo and add it to your iMovie

http://www.screentoaster.com/swf/STPlayer.swf


8th Grade Image Guidelines

Remember, all images MUST BE CREATIVE COMMONS LICENSED!!! You can use the advanced image search on Google, Flickr, or WikiComons to find images. Don’t forget that you will need to search by keyword as well as by tag.

Image Directions:

  1. Make sure that you get the images as large as possible (at least 640×480)
  2. Add all images to iPhoto
  3. DOCUMENT as you go! Create a file in your Documents folder called BookTrailerDocumentation and keep track of the following.
    1. Name of the image
    2. “owner” of the image (maybe a profile name or the photographer)
    3. the full URL of the image as it appears in the web page

Sample Documentation:

DSC00678 (pink flower), by Beth Holland Boardman
http://flickr.com/photos/micmaddie/4790131294


8th Grade Video Project – Part #3 Rubric

Here is the final rubric for your video project (100 possible points).

  • The final video is exported as a .mov and placed in the FINAL VIDEOS folder inside of the 2010 folder (20 points)
  • The final video has the file name of Name-Final (20 points)
  • The video is turned in by 3:45 on Friday, May 28th (20 points)
  • The video has a clearly identifiable theme (40 points). Know that both Mrs. Bartlett and I will view the video to make this determination.


8th Grade Video Project Part #2 – Storyboards

This is due on Friday, May 14th, by the end of the day, and should be placed in the Video Project folder inside of 2010.

Use the Storyboard template from Pages to map out your video. What images will you need? What music? What is the overall outline of your video?

When you come to class next week, you will need to bring any digital images and/or music files that you will require to construct your final video.


8th Grade – Task #2 Directions for May 4 (8C) and 5 (8E)

Tomorrow, in class, I will go over how to do this in a step-by-step manner. However, this assignment is due at the end of tomorrow’s class. If you use your spreadsheets well, and work together well, this should not take you very long.

For today, here’s what you need to do. HINT: follow the directions!!!

  1. Open Numbers and choose Blank
  2. File>Save As>Name-Task2 and put it in the Hileman or Tavares Math folder inside of 2010
  3. Name Sheet #1 as Sector Database
  4. This sheet should contain all of the data from your math class’ database except for the info on Caps. Copy & paste the info into place. With this spreadsheet, you should sort by each sector so that you can calculate your ROI for each sector.
  5. Name Sheet #2 as Sectors
  6. Title your columns
    • Sector Name
    • My Portfolio
    • Market Value on 2/22
    • Market Value on 4/23
    • Market ROI
  7. Fill in the data based on your info from Sheet #1 and the market values. Use this page from Morning Star to find the market info.
  8. Create a graph to show the relationship between your data and the market
  9. Create a Sheet #3 and call it Caps Database. On this sheet, you will need to do the same calculations as you completed for your sectors, but for your small, mid, and large caps.
  10. Create a Sheet #4 and call it Caps. Use the same concept as from your sectors sheet to create a table and graph to compare your portfolio to the market value.
  11. Create a Sheet #5 and call it Total Market Value. Use this sheet to compare the total portfolio of the class to the following indexes: S&P500, the Russell 2000, and the Barclay’s Capital Aggregate Bond Index (use 1.6% for Barclay’s according to Mr. Hileman’s directions)

I have also shared a PDF file with you to give you an idea of what the final Numbers document may look like. You cannot just use my numbers as they are NOT correct. Good luck!


8th Grade – Stock Market Game Final Project

The task from Mr. Hileman and Mr. Tavares is for each class to analyze their collective holdings, compare them to various market indexes, and to show their collective diversification (or lack thereof). In order to do this, you will need to accomplish the following three (3) tasks. Upon completion, each math class will present their findings to the rest of the grade as well as a panel of experts.

Task #1 – Create a Common Database

  1. You will need to have a master database of all of the holdings. List each holding alphabetically by ticker symbol. Combine duplicates, ensuring that you count all of the duplicate shares. For example, if three teams each hold 100 shares of Apple in their portfolios, then the class portfolio should show 300 shares of Apple. Only use the holdings in the portfolios as of the 23rd of April. For the total value of each of the holdings, use the pricing data for market close on April 23rd. Make one final listing showing the cash balance on April 23rd. Calculate the percent increase or decrease of each of your holdings (ROI), using February 22nd as the buy date, and April 23rd as the last day of change.
  2. Identify the sector for each holding. When the total dollars invested in each sector is computed, make a place on your spreadsheet that shows the total dollar amount for each of your sectors.
  3. Identify the capitalization for each holding. (large, mid, or small). When the total dollars invested in each cap category is computed, make a place on your spreadsheet that shows the total dollar amount in the cap category.

A GoogleDoc has been shared with all of you. Within the workbook, there is one sheet for each math class. You will need to fill in the columns with your data. Remember, to indicate sector or cap, place a 1 in the appropriate column.

Task #2 – Graph your Data

As part of your technology class, EVERY person must create a Numbers document from which to graph your data. You must graph:

  • The ROI of each of your sectors vs. the whole market’s return in that sector
  • The ROI of each of your caps vs. the whole market’s return in that category
  • The return of the class portfolio vs. the following indexes: S&P500, the Russell 2000, and the Barclay’s Capital Aggregate Bond Index (use 1.6% for Barclay’s) from February 22nd until April 23rd.

HINT: think double-bar graph…..

Task #3 – Create a 4 slide presentation

Inside the Hileman or Tavares math folder, each class needs to create a single Keynote presentation which you will use as your final. Your four slides should be a Title slide plus one slide for each of your graphs.

Sectors: For this project, you have a choice as a class to use all twelve sectors, or to combine them as Mr. Hileman has done below. The current spreadsheet has them combined, but you can change that. It is your project; it is your decision.

Information

  • Hardware
  • Media
  • Software
  • Telecommunications

Services

  • Business Services
  • Consumer Services
  • Financial Services
  • Healthcare

Manufacturing

  • Consumer goods
  • Energy
  • Industrial materials
  • Utilities